Although I’ve been working on the AMPLIFY project for nearly 18 months, I have written about it here, partly because of other priorities and partly because its relation to co-creation is somewhat ambiguous. The project is mainly focused on the development of new digital technologies that can support live music, especially in small creative and cultural organisations. Parts of that work involve co-creation but others don’t.
However, I do want to alert readers to a survey that AMPLIFY is undertaking into how AI is affecting live music. It is online, and anonymous, and it runs from now until the end of July 2026. It should take about 10 minutes to complete, and will provide vital data that can be reported to policy-makers about what is currently happening and the hopes and fears of musicians about Artificial Intelligence.
The data will be analysed by researchers at the Norwegian University of Science and Technology and the results will published on the AMPLIFY website in October 2026. They will certainly be interesting and I hope they will be useful to musicians and other artists as they negotiate these tricky waters and especially, perhaps, in their advocacy with policymakers and funders.
The survey can be accessed here:
Please circulate the information through your own networks and social media. The more responses there are, the harder it will be for decision-makers to ignore the voice of artists.
The image is from a concert promoted by Toscana Produzione Musica, one the AMPLIFY Partners, at the ExWide Club in Pisa, December 2025
François Matarasso 
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